THE FIRST SPARK
Our founder was inspired on this journey when she saw that traditional craftsmanship was dying. The old ways of skilled artisans were being replaced by modern techniques and rich traditional styles of printing and embroidery were either forgotten or ignored. So, she created a brand for those who share the same beliefs and values as her. One that believes that fashion, rather than being fleeting, should be an expression of true artistry that will live on for generations.
TRADITION WITH A MODERN SPIRIT
An extension of her design ethos is carried forward in her home decor line as well, where each piece is created with intention, purpose and skill. Whether it is to adorn your body or your home, every single thing we make tells a story - of resilience, of artistry and beauty. They are pieces that transcend trends. That are for the times, yet are timeless.
From then, for now, forever.
THE HANDS BEHIND THE CRAFT
MADE WITH MEANING
HONOURING TRADITION
Every dedicated detail is a testament to the timeless artistry passed down generations, reminding us that beauty is truly a labour of love.
UNVEILING TRUE ARTISTRY
Each piece we craft is a tale in itself and it is the stories of the artisans behind them that truly breathe life into our work
CRAFTING WITH PURPOSE
We celebrate the art of resourcefulness where nothing goes to waste - not even the smallest piece of fabric.
KEEPING CULTURE ALIVE
We celebrate Indian heritage not as history, but as something living, dynamic and endlessly inspiring.
Are the Outfits handcrafted ?
Are the Outfits handcrafted ?
Yes, many of our pieces are handcrafted by skilled artisans across India. We work closely with craft clusters to ensure that every piece carries forward a legacy of heritage while meeting the quality standards of modern fashion.
Do you offer custom sizing or alterations?
Do you offer custom sizing or alterations?
Currently, we offer standard sizing, but many of our styles are designed with flexible fits and adjustable details.
How do I care for my garments?
How do I care for my garments?
Each piece comes with detailed care instructions on the label. Since many of our outfits feature delicate fabrics or hand-done techniques, we recommend dry cleaning.
Where are your clothes made?
Where are your clothes made?
All our garments are designed and ethically made in India.